Focus on FRITZ! – Products and company united under a strong brand

The Berlin-based communications specialist AVM will now be known under the brand name FRITZ!. The rebranding reflects the company's focus on the strong brand recognition and enormous popularity of its successful FRITZ! products. The name change only affects the corporate name: AVM GmbH is changing to FRITZ! GmbH. Everything else remains the same for partners and customers. With a brand recognition of around 80 percent in Germany and its exceptional relevance to customers, FRITZ! is one of the best-known brands in the home network, internet, and smart home sectors. By comparison, awareness of the AVM corporate brand is much lower. Consequently, the company is rebranding as FRITZ! to achieve clear, consistent, and more immediate recognition. The products have always been called FRITZ! – now the company will also be using this powerful name. Customers, business partners and suppliers will benefit from greater clarity and a clear association between the company and its products.

About FRITZ!

FRITZ! is one of the leaders in Europe for broadband internet and digital home solutions. FRITZ! products are very easy to use and stand for innovation and versatility: Whether for fast internet access, easy networking, powerful Wi-Fi, convenient telephony or clever smart home applications – FRITZ! connects you simply and reliably. The FRITZ!OS software regularly offers new features and keeps all products up-to-date and secure for many years. The FRITZ! company (formerly AVM) has been developing all of its products at its Berlin location and producing them in Europe since 1986. In 2024, the company had 900 employees and generated a turnover of 630 million euros.